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Without a sense of time, the reader puts off the decision for later. Urgency encourages action now. This can be a time limit or an indication of the importance of the problem.

Example: "Only 24 hours: 50% discount on all services."

Benefits of using the formula
The 4U formula helps to make headlines:

readable: they immediately catch attention;
clear: the reader sees what exactly is being offered to him;
effective: stimulate action, increase conversions.
The secret to 4U's success is its simplicity and versatility. You can use it for any audience, format, and platform. And you can also adapt it to your task.

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How to Write a Headline Using the 4U Formula: Step-by-Step Instructions
Step 1: Define the benefit to the client

Ask yourself: what value will the reader receive? Think about the problem your text solves and the benefit the person will receive. They should be obvious.
Example: “Howsave 10 hours a weekusing new tools."

Step 2: Add Uniqueness

Find out what makes your offer special. It could be a new approach, an list of france cell phone number unusual format, or a rare solution to a problem. Uniqueness attracts attention and sets you apart from others.
Example: "New waylaunch mechanics on the site without the help of a developer."

Step 3: Make your title more specific

Include specific numbers, timelines, or details. Specifics add weight to words and build trust. The more, the better.
Example: "10 ideasto increase conversion to applicationup to 30%".

Step 4: Specify urgency

Add a time limit. Why should the reader delay when they can solve the problem right now? This could be a time limit on the offer or the relevance of the topic.
Example: “Last day of free access: get the webinar recording via the link."

The final example of a 4U headline
is “Collect all the actions of your online store visitors and make your email newsletter 2 times more effective today.”

Example and analysis of the title using the 4U formula
A couple of years ago we used the headline above to promote our product. Let's break down each U of it.

UNIQUENESS