Spread the word online and

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Connect with Fellow Small Businesses
Create an email campaign that highlights all of your offers to draw more people to your city or town. Share it with local businesses and ask them to send it out to their email lists.

Create Buzz
to residents, and distribute decals with the effort’s name and logo to local business owners so turkey whatsapp number database they can display them in their store windows.

Organize a Special Event
Coordinate a “walk” where businesses in town offer shoppers special promotions for one night only, or for a limited time. Ask the local school band to provide music. Local press love covering these types of events, especially if there’s a lot of activity around for them to photograph or video. Just make sure you’re the spokesperson for the event!



5. Put Faces to Names
Believe it or not, journalists are people, too. Get to know them and you’ll increase your chances of coverage. Track who’s covering what; you don’t want to pitch the entertainment reporter on your latest wine vintage. Don’t forget your local bloggers; they’re usually easier to approach, and traditional journalists often follow blogs for potential stories. Many of these folks are active on social media, so if you are, too, re-tweet and comment on their posts once in a while so that they become familiar with your name, your company and your area of expertise.

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Local PR is a great way to generate awesome public awareness of your business, and it’s not as difficult as you might think. Put these tips to work and rev up that publicity machine!With over a billion active users each month on Facebook, you may have heard that every company, whether you’re large or small, should consider getting on the social network bus.

“I don’t get it!” you might be saying. “How does posting silly pictures and telling people what I ate for lunch help grow my business? Besides, my time is already maxed out.”

True, Facebook is rife with silly status updates that can drive us crazy. But let’s look past all that and focus on the people behind the updates.