In the world of marketing, storytelling is about telling something about your brand, product or service that excites your customers. It is a successful and very popular method when trying to captivate an audience .
It is important to tell the story behind the company, show its human side, talk about the obstacles and disagreements and how they have been overcome, what the motivation is and what inspires them.
Brand storytelling is a tool that has long been widely used in traditional marketing , and now that it has migrated to the web, it can also adapt perfectly to the medium.
Social networks in particular are communities that serve to connect with people's emotions, creating uruguay consumer email list trust in them and turning them into loyal followers.
Storytelling technique in marketing
The storytelling technique in marketing is a different form of communication that seeks to break away from the rigid and rigid stereotype in order to humanize, highlighting values through a language that offers a different point of view that makes it stand out from the rest.
For the audience, knowing how a dream became a company, the motivation of its creators, their vicissitudes, obstacles and how they overcame their limitations to move forward, are resources that we can show to create engagement through the Storytelling strategy.
Building storytelling from the foundations of the brand
There are several ways to do brand storytelling that show the human side of a company, for example:
Who we are: This refers to showing the face of those who work in our brand, their growth, value and leadership.
The support they give with their physical and intellectual contribution to form a company, shows that behind an entire structure there are simple people who are at the same time special, making the public identify with them.
How we do it: This is what happens behind closed doors on a day-to-day basis. Details, anecdotes and experiences in the workplace can click in the client's mind, achieving that differential change they are looking for.
What inspires us: It means giving reason to the realization of a dream, a credible goal and why we want to achieve it. Inspiration is the driving force of every day and the reason why we do things.
What were the obstacles: Great goals always bring with them important challenges. Difficult economic, personal, and even political and social moments create expectations and opportunities for growth. Showing what the inconveniences were and how they were overcome brings you closer to the public who values the lessons and their resolutions.