The criteria for appearing in our ‘Top Marketing Cloud Features’ list is simple: the feature must either create incredibly powerful customer experiences or saves Marketing Cloud users heaps of time.
Depending on the studios you’ve purchased, you phone number cambodia may not have immediate access to all of the features we’ll run through below. Don’t skip past them though! You might see a use case that’s perfect for your business and find a good argument for adding an entirely new studio to your Marketing Cloud account.
In no particular order, here’s the shortlist:
Data Extensions
Marketing Cloud Connect
Dynamic Content Blocks
Ad campaign for Journey Builder
Structured Query Language (SQL)
Geofenced mobile messages
Interaction Studio Activity
Interactive Email Forms
Journey Builder ‘Copy Activity’
1. Data Extensions
Some marketers might groan at the thought of Data Extensions and we understand why. For those new to the world of ‘relational data models’, Data Extensions can be complex and confusing (so much so that we’ve written a free beginner’s guide).
However, when it comes to standard lists versus Data Extensions, the latter is far more powerful and that’s one of the reasons Marketing Cloud sits above other marketing automation platforms.Required for tools like Journey Builder, Data Extensions allow you to create flexible hybrid objects that combine data from your contact records with, for example, your account or event attendance data. They power sophisticated customer journeys by allowing flexible personalization and decision logic that is informed by your entire data set, not a single monolithic data model. They also help to avoid huge lists with hundreds of prospect fields, which in turn keeps your account much tidier and more reliable.
If you’ve been sticking your head in the sand and avoiding moving to Data Extensions, get started with our Beginner’s Guide to Data Extensions.