Training goes hand in hand with phone code philippines staff qualification, because “although we started out with many junior professionals, we currently have a markedly senior team with extensive experience, which is necessary to take on larger, more powerful projects. To respond to clients with a certain level,” adds José Huertas.
Finally, the most important factor: results. Here, the CEOs of Dobuss propose a double measurement, the internal one of the agency itself, whose “processes and data must be controlled to ensure its profitability. If we do not know what we spend our time on and do not invest in resources, tools, structure, etc., we cannot be sustainable,” they acknowledge.
And, on the other hand, the measurement of the clients' bottom line: "their ROI, the return on investment. In our case, each strategy we implement is designed to drive the client's business towards success, with measurable results that translate into web visits, sales and recognition," says José Huertas.