2. Virtual Reality
Total immersion is already a reality. There are currently different VR devices on the market, which have allowed Content Managers to execute strategies based on this format and reach users of all kinds. As with interactive content, its success is based on the type of experience it offers to the user.
As it is a relatively new and little-known format, it surprises the public and captures their attention with very little effort. It also tends to go viral, making it an excellent tool for promoting the brand and building customer loyalty. One of the sectors where AR content has been most successful is in tourism , as it gives users the possibility of interacting with digital information by simply focusing their smartphone camera on a certain location.
4. Parallax scrolling
Yet another format that exploits the possibilities of providing the user with immersive dubai consumer email list sensations. Although it cannot be considered Virtual Reality, it is a technique that creates a three-dimensional effect by moving the foreground and background of the page at different speeds. Ideal for telling stories, as is the case in this example from Every Last Drop.
5. Live streaming
Video has always been appealing. Now imagine the reach it has when it comes to live streaming content, such as coverage of an important event or the production process of a certain product.
Periscope was the first app to explore this type of format. Within a few months, it became a viral phenomenon that forced companies like Facebook and YouTube to include this feature within their platforms.
6. GIFS
An attractive visual format because, in addition to being fun, it can be used to create simple animations that represent changes over time. In this way, quality content can be created that illustrates a production process, the provision of a service or the evolution of a brand, just as eBay Motors did brilliantly when it narrated the evolution of automotive design over 60 years in GIFs .