When a businessman has lost money on several advertising

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CTR is the click-through rate of an ad. It records how many people of those who viewed the ad clicked on it. There is no point in setting this rate without assessing the business area for which the campaign is being conducted. The CTR indicator itself can be terrible: for example, out of 10 thousand impressions, two will click on the ad. It seems that the manager can be fired.


But if these two bought an expensive apartment in a new building, hong kong consumer email list it means that the advertising worked great. Number of leads . campaigns, he may want to “pay for results”, but here too, everything is not so simple. Leads can simply be inflated. Literally: you pay 500 rubles per application, and a cunning contractor hires a hundred students for 50 rubles, who call and ask about your service.


You need to look not only at the number of leads, but also at the analytics of the entire campaign. For example, there is a business for which an adequate price for an application is 500 rubles. The contractor conducted a test and brought 10 leads for 10,000 rubles. It turned out that an application costs 1,000 rubles. And again, it seems that the advertiser should be fired.