Tips for Creating the Right Event Marketing Budget

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When it’s time for next year’s event budget cycle, you’ll need to prove that the event had some impact to justify the expense. Here’s one way that marketer Ryan Gunn used HubSpot to track the impact of in-person events on his pipeline.


“Measurement is always tough because events don't typically see results right away,” shared Drew Bush, senior events marketing manager at Propel.

“The influenced pipeline and positive feedback from customers and attendees will help drive future events and budgets, but it’s tough to define. I typically measure ROI by attendance and pipeline, deals, and upselling that are influenced by individuals who attended our event.”

I know I needed inspiration and mentorship to become guatemala whatsapp number database a successful event planner. I asked experts for their best tips for event planning and budgeting. Here are the nuggets they shared.

1. Align stakeholders.
Creating an event marketing budget is often a collaborative, cross-departmental effort. It requires working with stakeholders in the initial budgeting process and continuing throughout the event lifecycle.

“Some of the toughest challenges are aligning with key stakeholders on the priorities for an event,” shared Bush.