For example, targeting only with attributes such as "women in their 30s who are interested in beauty" or "managers who want to realize digital transformation in their work" is too broad and makes it difficult to recall worries, issues, interests, etc. Therefore , it is necessary to set personas that include detailed settings such as place of employment, alma mater, annual income, lifestyle, etc. while imagining a specific person. Ideally, you should be able to imagine specifically what kind of information your persona needs.
<Difference between target and persona> The difference philippines telegram data between target and persona However, in the BtoC area, where the target audience is broad, you should set multiple personas and be careful not to narrow your target too much . On the other hand, in the B2B area, even if you reach out broadly, there is a chance that it will not lead to orders, so the key is to be as specific as possible even if it means narrowing your target audience .
In addition, in the BtoC domain, if the product or service is expensive, or in the BtoB domain, if the decision-making process is complicated, the consideration period before placing an order tends to be long. For products or services that require a long consideration period, create a customer journey map in advance and consider the content required at each stage. The detailed method of Persona design is introduced in the following document, so please download it if you are interested.