When do you need an NPD process?

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Table of Contents

What is product development?
Who should be involved in the new product development process?
What is the new product development process?
Examples of New Product Development
From Brainstorming To Reality
Before we get too deep into this, let’s define “product development.”

The easiest way to think of it is like a lifecycle. It’s the journey of creating a product, from its conception to its release into the market, and even beyond, as you measure its success.

New product development (NPD), then, is the journey hungary whatsapp number database of an entirely new concept onto the market. This is different from improving an existing product or building a product on an idea that’s already proven successful.

In either case, the goal of product development is finding solutions to meet customer needs.


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When do you need an NPD process?
Any time you’re developing a new product, you’ll need a stable and strategic process in place to organize your workflow and teams and, ultimately, to help ensure success.