Still, having a plan doesn’t mean it’s carved in stone.

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3. Planning
The third stage is planning, where you clarify your final product idea/definition and begin coming up with plans to bring it to life. This step can look like a blueprint or sketch, where you map out all the details.

For example, if you’re creating a physical product, here is where you’ll need to source the necessary materials or find production partners that will assist in manufacturing.

Planning also involves solidifying your marketing strategy to help you effectively market your product when it’s completed. What pricing models make sense? What will customers pay?

Now is the time for the nitty gritty. But you can make this india whatsapp number database step easier by automating your marketing efforts with HubSpot’s Marketing Hub to unify customer insights and help you generate leads.


“Build flexibility into your development process,” Rob Stevenson tells me. “Being rigid with your roadmap can actually limit the potential of your product.”

4. Prototyping
The prototyping phase is when you come up with a sample product to demonstrate what will be created during mass production.This is when your idea goes from 2D to 3D.

Your prototype — which is a very rough sample — helps you to identify risks before you move into full production.

It’s also something tangible that you can show to stakeholders and potential users to get them on board, as Nemeroff pointed out to me. Even if you have a small team, “learn CAD and 3D print your prototype,” he recommends.