Lead nurturing is a follow-up strategy

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The goal is to guide them through the sales funnel until the user becomes a real client. A relationship of trust must be created so that the client becomes an ambassador for the brand. This will make them refer their experience in the project to other interested parties and thus you will get new potential clients.

Through a lead nurturing strategy , you can identify which contacts in your database are ready to make a purchase, and ensure that those consumers who are not ready to buy receive vp security email list valuable and timely information that will help them in their decision. It is also possible to recover those users who have been lost in the process and turn them into potential customers again. As you can see, it has multiple benefits that will optimize your digital marketing strategy until you get the results you expect.

Online Reputation Management (known as ORM) is a technique for generating content and satellite pages designed to conveniently affect the results that Google returns when a user uses certain keywords. With this technique, you can prevent complaints or negative information from reaching the top positions and causing loss of sales or affecting the brand, as it highlights positive and valuable notes .

The reality is that as public health measures adopted by the government continue to evolve, so will the habits of your potential customers. In this situation, you must react in order to be empathetic and timely with your messages, and strategic with the distribution of media.

Remember that at Olózfera we can help you create a B2B digital marketing and account-based marketing strategy , aimed at meeting your business objectives.