Good ideas don’t always come out of nowhere. That’s why knowing how to brainstorm can help you improve your results, create better campaigns, and innovate in your field.
But after all, how do you do the brainstorming technique? When is the right time to use this strategy? And what are the most effective ways to brainstorm? That's what you'll see below and much more. Stay tuned!
What is brainstorming and when should you use it?
Brainstorming is a technique that aims to find creative solutions to solve problems and/or generate new ideas. It can be done individually or in a group and, when taken seriously by participants, can result in incredible results for the brand.
MindTools defines brainstorming as “the combination of paraguay whatsapp data a relaxed, informal approach to problem-solving and lateral thinking. It encourages people to express thoughts and ideas that may initially seem a bit far-fetched. Some of these ideas can be worked on until they become original and creative solutions to a problem, while others can spark even more ideas. It helps people loosen up by getting them out of their usual ways of thinking.”
Thinking about marketing, brainstorming can be used to think of new content ideas in different formats, create an advertising campaign, develop actions that will go viral and engage more people, launch the name of a new product, among others.
The Golden Rules of Effective Brainstorming
To learn how to do the brainstorming technique, you need to understand that it follows some good practices. After all, its objective is to let ideas flourish and work on them in a more relaxed way. Therefore, some of the main golden rules of a good brainstorming are:
Don't criticize other people: you need to feel comfortable and safe to share ideas
Everyone participating in the brainstorming session needs to feel safe sharing their ideas without judgment. Remember: there are no bad ideas. What may exist are ideas that don't make much sense to you yet, but that may spark a new vision for other people and, from that vision, become an excellent idea.
There is no maximum number of ideas
That's right: the more ideas, the better! If you're brainstorming in a group, make it clear how important it is to think of as many ideas as possible at first. Only then will these ideas be refined to find the best solution.
No good idea is born ready-made
It is possible that ideas that seem very absurd and/or ambitious, when well worked, can become an incredible solution for the brand. Therefore, remember that no good idea is born ready. There needs to be good work on these suggestions to find the best paths to follow.
Group brainstorming vs. individual brainstorming
To learn how to do the brainstorming technique, it is important to remember that it can be done either individually or in a group. This is because each person works differently: some prefer to share ideas in a group and others work better working alone.
However, it is possible to combine both techniques. To do this, you can start with an individual brainstorm to come up with initial ideas and then meet as a group to refine these ideas.