Good lead segmentation is the secret to increasingly successful Inbound Marketing campaigns. Learn how to use it to achieve your results!
In addition to having a much lower acquisition cost than traditional marketing, Inbound Marketing is responsible for offering the right product to the right audience. But do you know the best way to ensure that your product and campaigns are seen by those who are truly potential customers? This is exactly where Lead segmentation comes in.
This resource is essential in Inbound Marketing, as it is capable of increasing the assertiveness of your actions and ensuring that your message reaches exactly who needs it.
What is Lead Segmentation and what is it for?
To achieve results with Inbound Marketing, you can't run tunisia whatsapp data campaigns without knowing your persona well. You need to have a clear idea of exactly who you need to reach in order to offer the right product or service.
This way, you can create personalized journeys for your audience, increasing your conversion rates. This is exactly the role of Lead segmentation.
Lead segmentation, as the word itself suggests, involves grouping Leads that have similar characteristics within your database, using previously determined criteria.
The main intention of this is to define the profiles of your audience, the stage they are at in the Sales Funnel and thus carry out the appropriate communication to each of them. This way, you communicate the right product or service to the right people and, most importantly, at the right time.
As you will see below, this is a resource that, when done well, has numerous advantages within your Digital Marketing strategy.
Main advantages of good Lead segmentation
1. Greater assertiveness in campaigns
One of the biggest mistakes people make when starting out with Inbound Marketing is thinking they need to communicate absolutely everything to everyone.
In addition to being laborious, these actions are very ineffective, as they do not take into account the profile of the Leads, much less the stage of the funnel in which they are found.
As Lead segmentation aims to group people with the same characteristics, you can achieve greater assertiveness in your campaigns and direct content that is relevant to these groups at the right time.
2. Lower cost in paid media campaigns
An interesting feature of RD Station is that you can export the segmentation lists created in the tool.
This means you can use them when creating paid media campaigns, targeting these Leads with a mapped ideal profile. In Facebook Ads, for example, you can create campaigns with a similar profile to the Leads on your targeting list.
With competition for paid media spaces becoming increasingly fierce, having well-targeted campaigns is essential to ensure savings on your investments.
3. Less work
Imagine manually analyzing and sending Email Marketing to Leads that fit your campaign, Lead by Lead? Too much work, right?
Through well-defined segmentation criteria, Leads are automatically grouped. This saves you time and can focus it on creating your strategies.
4. Greater engagement with your content
When you send the right content to the right audience at the right time, engagement with your content tends to increase. As a result, you’ll likely see an increase in interactions with your emails and automations.
5. Lower bounce rates
Sending emails without segmenting leads is one of the main causes of the increase in spam and unsubscribes.
When you send unnecessary emails to your base, you end up jumping the gun and increasing the chance that Leads will block your future communications, which is a bad idea.