An example of the trend towards AI and personalization

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The pop-up message on the Strizhi developer's website is personalized by mentioning the user's recent actions . For example, they remind about an abandoned cart and show the products from it.

The AI ​​Trend in Pop-Up
The pop-up quiz on the Strizhi website brought in 9 sales for 67,825,000 rubles - a good result for the industry
We have a large article about how to set up pop-up windows with examples of Carrot quest client mechanics.

A/B tests show that automated recommendations in newsletters work better than manually collected ones.

The required level of personalization is easier to achieve if the company has list of switzerland cell phone number a large customer database. User data collection systems help with this. And machine learning and artificial intelligence algorithms help build personalized marketing: they create unique communication scenarios for each buyer. They select products and services that may interest different groups of customers. When selecting, they focus on the history of views and purchases, as well as data from users with similar interests.

Carrot quest collects and stores all information about your website visitors . All data about current and potential clients is stored in the user card. You can send a message at any time through any tool and on any issue.

The online store "DaVita-furniture" regularly uses user data to personalize communication in different channels .

An example of personalization based on the topic of the advertisement that the user came to the site for
To get results from personalization, it is important to focus on the needs of each person. CJM can help you understand how to make your client's life better and more convenient . If you are still having trouble personalizing communication for narrow groups and individual users, divide your clients into segments based on their interests and needs. This will make it easier to make targeted offers.

Implementation of chatbots
79% of companies note that chatbots have a positive impact on sales. Bots solve many business problems, automate processes and relieve teams. Chatbots give advice on products and help users at the first stages of communication.

AI has also updated the functionality of chatbots for user support. Modern neural networks learn quickly and cope well with basic customer support. Chatbots with AI collect customer data, record user questions and provide answers. This allows you to save on the team budget.

Carrot quest clients are already connecting the AI ​​bot to communicate with clients. It can be trained on the company's knowledge base to answer clients' questions 24/7.

The trend towards AI, using the example of a message from an AI bot in a chat with a client
Example of message from AI-bot Carrot quest
What tasks does the AI ​​bot from Carrot quest solve:

Unloads support. The AI ​​bot replaces the first line of support and solves all typical questions that are in the knowledge base.
Responds outside working hours. AI bot works 24/7 at the same speed. Formulates an answer in a minute.
Saves the budget for new employees. An AI bot costs 30% less than the salary of a first-line support operator.
Use our article on AI services for customer service to learn more about the functionality of an AI bot and choose the right service.