Imagine that you have an excellent online strategy. And that, along with it, you have a differentiated positioning, an authority in the market.
At the same time, you intend to compete in all channels where your other competitors are: physical stores, consulting or networking centers, etc.
The omnichannel strategy allows for the creation of this presence without “throwing away” what was built online. It is a practice that makes a moment of transition or convergence faithful to an identity, giving it greater relevance and foundation.
Just to give you an example: imagine that you work physicians email list with online courses or training, but you want to take your first steps in the offline world, while still maintaining digital as your main channel. To “defend” your identity in this process, an omnichannel strategy would seek to give the new classrooms an appearance inspired by your website or app. They would match each other.
This makes it easier to “break down the barriers” between the physical and digital worlds. The public will become more familiar with your channels, wherever they are, and will gradually create recurring habits. Which is great!
With more natural and fluid contacts, the message about the brand's desired image would be more understandable to them. And this can greatly help to keep this audience loyal. After all, this interaction between channels can facilitate their purchasing process and recurring contacts with the company.
Easier means a greater chance of keeping the customer satisfied throughout these contacts. It's all about improving the consumer experience. In turn, the consumer will see fewer and fewer differences between online and offline and will be attracted to an approach that makes their purchasing process more complete.
Ok, but what about the success stories?
Okay, so we've already talked about what omnichannel is and even given some examples of how to apply it. But since a strategy doesn't just come from examples, we've thought of some real-life cases that can help give you a better understanding of how omnichannel can be used in a very creative and effective way.
Strategy from A to Z
If you didn't understand from the title above, you'll already know who we're talking about!
Think of a brand that has a very strong online presence and is easily remembered for its strategies and innovations in the digital world…
You guessed right! Amazon , famous for its e-commerce solutions , is a good example of how to use omnichannel in a very interesting way. And, even though it is entering a world that is very different from the one it was used to, it has done a great job of bringing its channels closer together, making them complement each other.
And, not satisfied with just one offline channel, the company is working with two models that use its online elements in physical locations.
First came AmazonGo stores , which combined a well-researched concept with a convenience that only those with an Amazon account can enjoy. They are simply convenience stores “without cashiers”! At these stores, customers can pick up the item they want to buy, scan it with their smartphone, and leave the store. The charge will be made directly to the customer’s Amazon account , connected to their cell phone.