The reach exceeded the number of connections by 6 times , so the post definitely went viral. Although it did not turn into a "white swan".
The post brought us 228 new connections , and with the help of a quiz on our site we collected 147 emails . Result: there is a base with which we can continue to work in outreach. Including providing the following useful materials.
Timings
The first few hours after the launch were the calmest. Comments could be responded to once an hour and there weren't many of them. We even rated the post as "good" but not viral.
The post really went viral about 8-10 hours after it was launched.
Statistics
Time zones had an impact on this. Our target audience is the US market, so list of afghanistan cell phone number we launched the lead magnet according to their time. And when the rest of the world "woke up", we got a big boost in the comments.
Overall, comment activity was up for a week before we added a direct link to the lead magnet to the post. This was despite the fact that we posted on a Thursday and most of the activity occurred over the weekend.
But for the future we decided to try other days
Processing comments
A very monotonous process that cannot be automated (or rather, we haven't found a way yet
). But the more comments, the more coverage you get. So you need to pay attention to it. The first day, all our managers did was respond to comments.But here's the important insight: you're not expected to send out a lead magnet immediately. You're accumulating a stack of comments and processing them every hour or two, instead of responding promptly to each comment.
The lead magnet itself
Of all the connections added, just over half made it to the lead magnet. 50% is a bit disorienting, because a lot of effort was put into it.
But for ourselves, we have learned: you need to devote more time to the topic and its packaging (warm-ups, post text). Because virality largely depends on how you present the material, how you show its benefits.
All this should be clear from your post.
Viral content is one of the ways to develop a network and warm up potential leads in the global market. I continue to talk about our experiments in the product and GTM strategy in my TG channel From 0 to 1 again. Go global . There are several ways to measure the value of a product for a client. You can measure retention, but collecting analytics will take months. You can also measure loyalty. But there is a nuance here: defining a loyal client and the degree of loyalty is individual and also takes a lot of time.
In this article, we talked about the method of measuring value using the aha-moment and how we looked for it in Carrot quest. We also showed how the aha-moment and the path to it depend on the use case with which the user came.
What is aha-moment
Aha-moment is the moment when the user realizes the value of the product and decides to use it regularly. Aha-moment is connected with the simplicity and persuasiveness of the product for the client, and not with deep analytics. For business, this is an action that shows the value of the product. And for the client, it is the moment of “insight” from the product, when it solves the buyer’s problem or opens up new opportunities for him.