In the previous topic, we gave a preview of SEO, but now we will explain this subject in more depth. SEO , also known as website optimization, is basically a set of techniques that help a page improve its positioning in the organic results of search engines.
These techniques are applied to different areas of a page and need to work in an integrated manner to produce the desired exposure in search engines, that is, to make Google consider your site relevant.
There are three pillars that Google takes into account when checking the relevance of a website:
reputation: this is a more technical concept, restaurants email list which analyzes the stability of the hosting provider and the programming structure;
authority: relevance of the content within your field of activity;
popularity: number of external links, which are thematically related, directing to your website.
In addition, there is the stage of applying rules, which range from the structure to the formatting of the content. We can divide these factors into two levels:
These are the strategies used on the company's page, such as items related to content optimization and website structure. An optimized title, containing keywords, for example, is an On Page strategy.
Off Page SEO
Off-Page SEO is a technique that involves external factors: other pages directing links to your website. This strategy is important because it makes your page more accessible to users, and it is also another factor that influences Google's positioning.
What are the ranking factors?
So far, we've talked a lot about the theory of what you need to know to achieve the best results to be at the top of Google. From now on, we'll finally show you the main ranking factors , that is, what your website needs to have to be well placed in search engines.
As you already know, there are several aspects that lead Google to give relevance to your page. Below, we present the main issues that you should invest in:
Quality content
Producing quality content is the foundation of SEO. It is very important to think about the users who are searching and understand what they would like to see on your website.