However, email remains the preferred communication ch whatsapp number in australia annel for 63% of professionals for communicating with brands.
In fact, commercial emails are opened by 61% of recipients to obtain information, 34% to carry out competitive monitoring, and 45% to discover new products or special offers.
Newsletters, for their part, encourage 45% of subscribers to make a purchase by clicking on a link and even push 75% of readers to visit a store to buy a product or service presented.
It is therefore essential to make email a pillar of your B2B marketing strategy. However, succeeding in the B2B sector requires respecting certain specific codes. Discover the best practices to optimize your email campaigns and stand out from your competitors while increasing your turnover.
Email marketing
4 Simple Tips to Maximize Your B2B Results 4
1 – Increase your open rate
The first goal of any email campaign is to achieve a high opening rate. A satisfactory opening rate for a B2B email is between 20% and 25%, although this figure varies depending on the industry and the type of message sent (transactional, promotional, etc.).
Every professional receives an average of 49 emails per day, of which around 13 are commercial. With such competition, it is crucial to make your email attractive enough to get opened.
Here are some tips to increase your open rate:
Personalize your emails as much as possible
Personalization is a key factor in encouraging opens. By using the recipient's first or last name in the subject line and body of the message, you create a sense of individuality and personalized attention.
Even if you are sending in bulk, each recipient should feel like the message is specifically addressed to them.
Work on the subject of your email
The subject line of your email is the first thing the recipient sees, and it should make them want to discover the content.
A good subject line should be short (5-10 words max), engaging, and contain an action verb.
Avoid spam-related words like “free,” “amazing,” “promo,” or percentages, and limit the use of capital letters and excessive punctuation.
An object that is too enthusiastic or aggressive may deter opening.
Take care with the first sentence of your email (pre-header)
The first sentence, also known as the pre-header, is often displayed in inboxes before the email is even opened.
It must therefore be carefully crafted to capture the reader's interest. Personalize this sentence by addressing the recipient directly, to maximize its impact.