Custom URLs can help your business measure the success (or lack thereof) of campaigns created within Google Analytics , email blasts, or other targeted content .
Consider that you sell shoes online and are running a campaign with Google Ads . To make your ad as effective as possible, you will need data about the visitors who came to your website pages from that ad, as well as information about the actions they took after the visit and the results of those visits.
The first step is to create custom URLs using Google's URL builder. With the tool, you ameriplan email leads can add parameters to your URLs for custom campaigns, whether they are email or digital marketing campaigns.
When visitors click on one of your custom links, your Google Analytics account records unique metrics that help you identify the most effective URLs that drive the most traffic to your content . These URLs also help you track campaign performance and understand how your customers navigate your site.
6. Configure events
It’s important to keep an eye on your website’s performance regularly, but it’s not always possible to notice every single deviation, which is normal. When there are huge spikes (or drops) in traffic that raise questions , it means that events have entered the game.
Events are features that allow you to set custom parameters to monitor unusual activity on your site and send alerts to your account managers . For example, a 200% increase in traffic on a given day would be considered unusual, so Google Analytics would record the data around that event and alert you about it.