Brands that connect with people, companies that generate emotions in consumers through stories they can identify with. This is the essence of storytelling, a marketing strategy that triumphs on social media and that should be included in any communication and marketing plan that aims to maximize visibility and results. Here are the keys to putting it into practice.
The reality of the figures shows that storytelling came to stay a few years ago. This technique relies on telling stories as a means of transmitting a message that resonates with the audience and is proving to be a very effective strategy . So much so that the use of storytelling on social networks and other channels influences the purchasing decisions of 68% of consumers (HubSpot) and it is the brands that opt for this formula that achieve greater awareness and recall in the user (63% of the public affirm this, according to a study by Forbes).
That said, how can you achieve a successful storytelling campaign ? What is this tool really and how are companies and influencers putting it into practice?
What is storytelling?
As its name suggests, storytelling means uruguay whatsapp data telling stories. To this we should add the 'art' of... telling stories! This term refers to a marketing strategy that is implemented to achieve certain objectives. These may include improving the image of a brand after a reputational crisis, preparing the market for the introduction of a new product, or transmitting the values of a company that has just started.
Achieving goals means fine-tuning the three factors that come into play when talking about what storytelling is :
Audience to which the messages will be directed
What do you want to convey to that potential audience?
Resources to reach it: video, photographs, a mix of audiovisual resources, etc.
Structuring the campaign: duration, timing, channels, among other aspects.
When referring to channels, social networks come into play . Facebook, X, Instagram, TikTok and the platforms that are considered essential, always depending on the profile to which the actions are directed. Depending on age, preferences, social class and training, for example, it will be better to opt for one or the other.
Content_July_12
How to incorporate storytelling in social media?
Storytelling is another tool to consider in marketing and communication campaigns for brands. When it comes to incorporating it into a strategic planning on social media , there are a series of resources and ideas that help to include this corporate narrative in the company's social media presence.
Transmit the history of the company, whether it is a young company or a family business with a long history. You can follow threads such as how the idea or concept came about, or how the generational change has occurred, if any.