It’s not enough to have an online presence; you need to be where your customers are! And what better place to find them than on social media? In addition to allowing you to get to know your customers up close and personal and build a strong relationship with them, social media is a great way to develop partnerships that help you better promote your products or services.
Add to this the fact that using social media allows you to collect data, such as your customers' profile and their level of satisfaction, which will help keep your business going beyond expectations.
3. Offer discounts and promotions
Once your business has an online presence and is on social clinical nurse specialist email list media, use these tools to promote discounts and promotions.
A good tip is to use social media to offer advantages to your current customers if they bring a new customer to your business. For example, you can use Facebook to run a promotion like: "Bring a new friend to like our page, come to our store together and get a discount!"
4. Promote your business and build customer loyalty
We have already stated that when a consumer is in doubt about where to purchase a certain service, they usually turn to Google. But what happens when that doesn’t happen?
When consumers can't find what they're looking for on Google or other search engines, they often turn to trusted people, such as friends and family, for the service they need. That's why building customer loyalty is a fundamental step in attracting new ones. Invest in offering your customers an unparalleled shopping experience and use their testimonials to promote your store on social media and blogs.
But remember: consumers have power and they know it. Compliments and recommendations can help improve results, but complaints will only make the situation worse. So, be careful!