Here is a step-by-step guide that can help you implement a winning Growth Marketing strategy.
Step 1: Identify your target audience
You probably have people of all ages and walks of life coming to your business to buy. However, if you carefully analyze your customer base, you will identify certain groups of people who are more likely to do business with you than others.
Perhaps most of your customers live in a specific area, are mostly male or female, are within a certain age or income, or have a certain level of education.
This is why it is important to study the audience democratic donor email list that reaches you through data. This data will then be transformed into information that you can use to create a persona and establish a target audience. Once you have defined your target audience, it is time to identify audience niches .
For example, perhaps the majority of your customers are women. Among these women, there may be older women, middle-aged women, and young women. Each group will have their own needs and desires – which means building specific buying journeys for each of them.
Step 2: Understand the audience's objections
Once you have a target audience, it’s time to get to know them individually . You could do this by researching trends for certain demographics, but the best way to get to know people is to reach out to them.
So, if you don’t have a large online presence yet, start by reaching out to customers in your store. Offer a discount or freebie in exchange for answering a few questions. Now, if you do have an online presence, communicate with potential customers in a way that’s likely to generate the right response.
It is also important to emphasize that, at this time, internal and external research takes place. Therefore, with regard to internal research, it is interesting to consider the following questions:
What feedback does the sales team hear from customers?
What does the customer service sector hear from consumers?
From the outside, consider:
What are customers saying on social media? In this case, it’s worth using social listening .
What do customers believe about the brand? For example: the brand is usually expensive; its products are good value for money; it is better or worse than the competitor, etc.
Furthermore , this knowledge will allow you to understand which objections prevent the customer from completing the conversion. It may be necessary to review the purchase journey, sales triggers or UX design issues, for example.