Make your partners or contractors include them in the plan

[mdmarouf988]

Dynamics of the number of orders on the website and shipments (red numbers):

The conclusion is obvious. If you ask your promoters not only for more traffic and sales, but also think together about how to increase the efficiency of the business, the results will not be long in coming.
Today I will tell you about how to use informational keywords. Those phrases that cannot be called "commercial". As a rule, advertisers do not use such keywords in promotion and contextual advertising, because:
They don't believe in their potential;
They don't know how to work with them;
Don't have good landing pages for them.
Case Study on Working with Informational Keyword
For the online auto tuning store, we decided to launch a campaign with a new type of brazil whatsapp number database keywords:
tuning renault megane
tuning mazda 3 with your own hands
etc.
These are "general" keywords. They cannot be assigned to any existing catalog page. Therefore, we have created special pages for these keywords. They list all the products that fit specific car models.
Result :
The conversion for this campaign is only 15% lower than average, and the cost per click is 35% lower (we have ~3 rubles)! At the same time, the campaign has a very wide reach, there are many impressions for these keywords.
The gist of the idea :
We define the task of potential buyers before they use queries like " buy {your product} in the online store ". This way we speed up the solution of the user's task and show our ads before other advertisers (yellow zone in the picture).
stages-before-purchase
Which online stores is this suitable for?
Quite a few. Some of the topics:

Online store of building materials . Example of a keyword: " how to make repairs in the hallway ". On the page we present sets of goods necessary for repairs.
Online store of sports nutrition . Example of a keyword: " nutrition program for gaining muscle mass ". On the page we indicate programs and links to sports supplements.
Online store of photo equipment . Example of a keyword: " photo of goods for an online store ". We present 2-3 sets (different in composition and price) for organizing a photo studio.