Find your most engaged blog posts and turn them into downloadable pieces.
Create an eBook of success stories using interviews with students, faculty, or alumni from your social media or alumni magazine.
Create “ The Ultimate Guide to College Study ” by talking to your admissions team about the fears they hear most.
Highlight your learning system by creating a virtual tour of an online class.
Once you get started, you can begin to dig deeper to create content for all stages of the Buyer's Journey . Don't skip the blog.
Publishing a steady stream of blog posts builds and reinforces organic traffic over time. It will be the perfect place to display related content with CTAs.
HubSpot is a great option for tracking your inbound marketing. With HubSpot, you can create colombia consumer email list automated email campaigns with content tailored to your leads based on their stage in the Buyer's Journey.
Inbound efforts are built over time and should be part of a comprehensive marketing plan.
All of this can be done without printing a single reference book. Top-of-funnel research topics, such as “ how to write an application ” or “highest paying industries,” are opportunities to engage visitors when they are in the early stages of their buying journey.
Student profiles are changing rapidly. This changing student profile makes list buying a less effective tool for marketing and admissions teams.
Institutions can purchase lists of as many high school and senior students as they want, but list prices continually increase and outreach efforts are not tailored to each student.
While aggregate data allows you to segment students based on geographic and demographic profiles, students are virtually unknown to your university.
thumb-6