LinkedIn Live: a very modern video streaming platform that is only recommended if LinkedIn is the platform where the brand has the most reach. It allows you to do product launches and demonstrations, talks, conferences and events, question and answer sessions from the same platform. It can be connected to other channels through multi-streaming tools.
Periscope: specialised solely in live video streaming. It only allows use on smartphones, although it also allows viewing on computers, and videos can be shared from other platforms through multi-streaming programmes.
live on Facebook, YouTube, Periscope, LinkedIn and more than 30 platforms at the same time, offering a free version with limitations. It does not have great video quality, but it allows you to record, has no limit on attendees and gives us the possibility of creating a customizable brand, as well as co-streaming with other users.
StreamYard: It allows you to broadcast live on Facebook, YouTube, Periscope, LinkedIn senegal consumer email list and more than 30 platforms at the same time. It does not require installation and has a free version, although with limitations. It has easy and quick broadcasts to make without worrying about the complex processes involved in live videos. It allows you to conduct interviews with multiple guests simultaneously, as well as add your own branding to your broadcasts. It offers the possibility of interacting in different ways with your audience and easy-to-configure multi-platform streaming, not being limited to a single channel.
Ultimately, the most important thing in this new way of working is, first of all, to know how we want to approach the event and what we want to talk about, in order to then analyse all the platforms and be able to determine which one best meets our needs.
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