If paid advertising is part of your digital strategy, then results are even faster, but we recommend focusing on building your organic (or “free”) reach through the use of content, SEO and social media for long-term, sustainable success.
As with anything else, it really depends on what digital marketing elements you want to add to your strategy.
If you're focusing on inbound techniques like SEO, social media, and creating content for a pre-existing website, the good news is that you don't need much of a budget at all. With inbound marketing, the main goal is to create high-quality content that your audience will want to consume, which unless you're planning to outsource the work, the only investment it will require is your time.
You can start by hosting a website and creating content using HubSpot ’s CMS . For czech republic consumer email list those on a tight budget, you can start using WordPress .
With outbound techniques like digital advertising and purchasing email lists, there are certainly some costs. What it costs comes down to what kind of visibility you want to receive as a result of the advertising.
For example, to implement PPC using Google Ads, you will need to bid against other businesses in your industry to appear at the top of Google search results for keywords associated with your business.
Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, so it's a good idea to focus on building your organic reach, too.
11. How does mobile marketing fit into my digital marketing strategy?
Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent consuming digital media, while desktop digital media consumption accounts for less than half.
This means that it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your business has a mobile app that allows users to engage with your brand or purchase your products, your app also falls under the digital marketing umbrella.
Those who engage with your business via mobile devices need to have the same positive experience they would have on the desktop. This means implementing a user-friendly or responsive website design to make navigation easier for mobile users.
It could also mean reducing the length of your lead generation forms to create a seamless experience for people downloading your content on the go.