And this percentage will definitely grow once they start getting work. This means that if you want to remain competitive in the digital market, your company will have to start using email marketing to reach your audience.
Not convinced about the importance of email marketing? We've put together a list of reasons why your brand needs to start using email marketing to reach and engage your target customers:
1. Email marketing is profitable.
It's time to talk about money.
No matter what new tactics or strategies emerge in the coming years in the world of digital marketing, one thing will always remain the same. Businesses need to find tactics that will allow them to maximize their marketing budget while still achieving their overall goals.
Email marketing is one of the most cost-effective digital marketing strategies you can use to reach and engage your target audience.
While traditional marketing tactics like television or print ads and direct mail can bangladesh business email list get quite expensive with all the fees involved, there are very few costs involved with email marketing.
Depending on your internal resources, you may need to hire help to create email content, and most companies also pay to use email marketing automation services , making effective email marketing less time-consuming.
However, these costs are quite minimal compared to purchasing additional space or paying to print and send marketing materials to prospects and customers.
In addition to its relatively low cost, email marketing also provides a high return on investment (ROI) . Every euro spent on email marketing typically generates a return on investment of around 40 euros.
This statistic indicates how cost-effective email marketing can be for businesses, especially smaller businesses working with smaller budgets.
Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets because it is relatively inexpensive to start and maintain email marketing campaigns.