4 Types of Interactive Content Businesses Can Use to Boost Engagement

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What is the future of content? Big changes are coming. As of now, 88% of B2B marketers use content marketing to some extent, and the market is so saturated that it can be very difficult to gain the attention of readers who only have so many hours in the day to read blog posts and ebooks. The importance of content marketing isn’t going away, but trends are changing, and every company is looking to be at the forefront of the latest and greatest in how to educate and engage potential leads. Interactive content is the next big thing in inbound marketing, and companies who can leverage this tactic for their benefit often see higher engagement in their content. So what is interactive content, and how can businesses use it to woo new customers?


What is Interactive Content?
Interactive content is just what it sounds like: it’s digital content that readers can argentina phone number resource interact with, instead of just view and read passively. The benefit to your audience is a more engaging, educational, and entertaining experience that can give you the information you need to personalize the content for each user, based on their interaction with the content. More marketers are getting on board with interactive content, as it’s a great addition to traditional content strategies. Some companies are using tools to create their interactive content, as producing it from scratch can require a lot of technical know-how.


Common Types of Interactive Content
As we gain new digital tools, the options for interactive content are always evolving, but there are some common types of interactive content that have proven very effective for engaging audiences. Here are 4 examples:


1. Polls, Quizzes, and Trivia
Want to find out what your audience really wants, or what their opinions are? Consider adding short polls into your content repertoire. These polls are best when there are no clear right or wrong answers, and users don’t have to put in a lot of time or energy to contribute. Similarly, people love fun personality quizzes, trivia, and other interactive content that can help them test their knowledge of a subject or learn more about themselves. Make it all about your audience, not about you.