Don’t forget about negative keywords. The negative keywords you choose are almost as important as anything else we’ve done on this list. They can keep you from showing up in irrelevant searches and (even worse) getting irrelevant clicks. For example, if you sell artificial Christmas trees, but you’re getting clicks from people looking for trees they can cut themselves, simply add “real Christmas tree” or “fresh Christmas tree” to your negative keyword list. You’ll no longer appear in those searches.
Choosing a PPC keyword match type is an algeria phone number library important detail to consider when creating your keyword selection. As a savvy PPC marketer, you can leverage the different uses of each match type to increase the success of your campaigns.
This can help you avoid similar keywords that aren’t necessarily relevant to your ads. And eliminating these irrelevant matches will help prevent you from running out of budget and focus your ad spend on more ROI-focused audiences for higher conversion rates.
Google recommends 5 to 20 keywords per ad group, and each ad group should contain keywords that are directly related to the group’s theme. These ad groups will generate your specific matches for the following types of keywords:
Broad match keywords will include “misspellings, synonyms, related searches, and other relevant variations.” These more general terms are useful for generating more impressions and more traffic, but they are the least effective for targeting.
Broad match is the default match type that all your keywords are assigned to. Broad match allows search engines to display your ads for terms that are variations of keywords in your account.
Your ads may appear on searches that include misspellings, synonyms, singular/plural forms, related searches, and other related variations. By definition, broad match will match your selected keywords to the broadest possible searches.