Push Notifications (Push Push Notification)
Push notifications are messages or alerts that get russian phone number online your app sends to the user. These messages appear on the home screen of the user’s mobile device, regardless of whether the user has interacted with the app or not. In order for a push notification to work, the user must have already downloaded your app and agreed to allow push notifications. Fortunately, 70% of mobile users allow push notifications.
Push notification examples:
• Reminders
• Promotional messages
• Calls to action for specific events or goals
• Personalized messages based on user profiles
In-App Notifications
In-app communications direct the user’s attention to specific actions, messages, and features in the app, providing opportunities to engage your users. These messages give you the chance to be more personal and creative than SMS or push notifications, because you’re not constrained by space constraints or message volume issues since the user is already in your app.
• Introduce new app features to your users.
• Send messages to encourage engagement with specific pieces of content.
• Increase conversions by delivering targeted CTAs at specific engagement levels.
Both push and in-app notifications can be powerful ways to reach your audience, especially since they spend a lot of time engaging with your brand by downloading your app.