Can SMM replace all other promotion methods for small businesses – advertising, traditional PR?

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For a certain type of business, social networks may be the only platform on which it is located. For example, numerous micro-businesses on VKontakte selling clothes. This segment is perfect for social networks, and can only be carried out through them. Unlike a large one, a small company can do without a website at all.

And yet, SMM is just a channel of interaction and communication. Accordingly, if this communication fits perfectly into the social network, then yes, you can limit yourself to this. But it is better to try malaysia mobile phone numbers database different channels. Mass media, leaflets, and so on.

In small businesses, founders often do everything themselves at the initial stage. If one of the founders has data for working with the media, let him promote himself through them. Whatever is easier and more effective for him, that is what he should do. You don’t need to do SMM because it is fashionable. If you are good at promoting yourself through outdoor advertising, go there. Because you can do it better.

If I were starting my own business, I would first evaluate my audience, determine which channels could be used to communicate with them, and test them with a small amount of money. But I would test them qualitatively, not just for show. And then I would continue promoting in those channels that worked, and put the others aside. And after some time I would return to them.

Is SMM possible without investing in social media advertising?

Yes, social networks are quite democratic. If it is a good, interesting, necessary and suitable for social networks product, then we can hope for a viral effect if we put in a little effort. It is enough to ask all your friends to join the group and tell about it.

The second option is contests. People are ready to share something nice. There is a lot of stuff on social networks, you can negotiate a partnership with another group, or ask famous people who have a lot of subscribers to test your product for free and post a review about it.