Key Parameters of Mailing Effectiveness

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What statistics on messenger mailings should be collected and what indicators should be calculated
Internet marketing has long been an integral part of business, because it allows you to quickly and effectively promote goods or services in the online space. One of the most popular Internet marketing tools is sending messages in messengers, including WhatsApp. However, in order for this mailing to be as effective as possible, you need to know what statistics need to be collected and what WhatsApp mailing indicators to calculate.



The first and perhaps most important indicator is the opening of messages by clients. This allows you to understand how effectively the title and text of the message are working. The higher the percentage bulk sms saudi arabia of opening, the better the result. If the percentage of opening is low, then it is worth reviewing the title and text of the message and changing them.



The second important indicator is the percentage of message delivery. Unfortunately, not all of them reach the addressee – they can be blocked by a spam filter or not delivered for other reasons. It is important to monitor the percentage of delivery and improve it by changing the text (making it attractive, so that the advertising is not so obviously expressed, etc.) and other mailing parameters.



Use only important, interesting information in your mailings. Don't send messages just to remind people about yourself.
Give the client the opportunity to respond to offers (evaluate the completed purchase, leave reviews, express emotions using emoji).


If you are interested in a program for sending messages in messengers, contact us. We offer an online mailing service with many options. You can test it for a week absolutely free.