How to build buzz at events through email

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So let’s dive in and start clearing the clutter! Here are simple steps to get started. Ditch the dead weight. First, consider removing subscribers who didn’t open any of your emails in a certain timeframe. Why? Because more engaged subscribers means better deliverability. My proven best practice is to check who didn’t open any emails in the last three months. If you’re sending emails frequently, this quarterly check is good practice. If you send updates less often, say twice a month, then aim for every six months.

Here’s how to do it: list hygiene read chinese overseas canada number user list more: email list management best practices why do emails end up in spam? How to improve your email deliverability email list cleaning best practices and tips re-engage your contacts. Now you know how many contacts have lost interest, it’s time to think of a re-engagement strategy. This is different than a win-back email, used to get a contact to buy something they abandoned. It’s easy to set this up using our marketing automation abandoned cart condition.

You can read more about win-back emails here. A re-engagement email aims to entice a contact to reconnect with your emails and brand. Create a re-engagement email. Before you start the cleanup, you need to think about: which campaigns you’re retargeting – and why; your buyer personas. Let’s say you’re revisiting your content campaign for blog subscribers. You’ll need to give them a reason to engage that’s different from what you offer subscribers you want to sell (or upsell) to.