Motion is in demand if these are branded videos, where the brand is featured rather than the event

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On the eve of the New Year, we decided to test a new and useful format: questions to experts who understand or are involved in the iGaming niche. In today's episode, you will learn: Which creatives work better in betting: static or video? What needs to be done to ensure that creatives attract and convert the target audience; Has AI become a competitor to designers? Tips for optimizing creatives.


Sergey is a designer and owner of the CALIGULA project , which, in kuwait telegram mobile phone number list addition to the author's works, publishes interesting articles and giveaways for subscribers. Hi! Tell me, what creatives are most in demand in betting: static or motion? Sergey, CALIGULA: Everything depends directly on the placements and the traffic source. If we take Facebook, for example, then statics are used most often. And this is mainly event traffic: Champions League, UFC fights, IPL in India.


This is typical for pre-rolls in online cinemas, for example. Video is also used, and in 85% of cases it is the “will score/won’t score” format. How do these creatives work: we show several moments from the matches, before the culminating fragment the video is paused, and a question with answer options pops up.