What are ranking factors

[gafimiv406]

Ranking factors are a set of factors and features by which search engines understand where a website page should be displayed in search results. In our article, we will explain in simple terms what ranking factors exist iceland whatsapp number database and what they are for.
Why do we need ranking factors?
Imagine yourself in the place of a search engine (for example, Yandex or Google). There are millions of sites in the search engine databases. And the task of any search engine is to display the highest quality and most relevant results to users for their queries. Agree, it would be strange if for the query "pizza delivery" we would see flower delivery sites in the search. Therefore, search engines use a whole list of ranking factors by which they determine the relevance and quality of web pages.

We explain what ranking factors are.
Ranking factors: examples
We would like to point out right away that there is no complete list of ranking factors with information about their impact on search. Firstly, they differ among different search engines. Secondly, such information could be harmful to search engines - optimizers would start to speculate on search results. However, we have compiled a list of known ranking factors that will help improve your site and increase your search rankings.

Domain
Domain age. Young sites often end up in the so-called "sandbox" and rarely occupy the top positions. The older the domain name, the better.
Domain name history. If a domain frequently changes owners and is not renewed, this may serve as a negative signal for search engines.
Domain sanctions. If a domain falls under sanctions (for example, Roskomnadzor), then its promotion in search becomes impossible.
Content
Headlines on the page. They play a vital role in promotion.
a. The page title is used when forming a snippet and directly affects the clickability of the page in search.
b. H1 is the most important heading of the page. It is recommended to add the most frequent search query to it.
c. H2–H6 are the subheadings of the page. They help structure the data and provide more information about the page to search engines.
Description meta tag. This is a description of the page that can be displayed in search results. Indirectly affects the promotion of the site, as it can increase or decrease the click-through rate.
Uniqueness of content. Copying texts and images from other sources is prohibited, try to create unique content.
Content update. If you frequently update the information on the site, add new sections and pages, this will be a signal to search engines that the site is being worked on and the resource is up to date.