If there are accesses but no conversion points

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What are the owned media improvement measures that have the highest cost-effectiveness?
There are many ways to improve your owned media, so you may not know where to start. Here, we will introduce some ideas for measures that are highly cost-effective and should be prioritized.

When the number of accesses is low
With traffic still low, there isn't enough data to analyze other metrics.

Therefore, first increase the number of visitors by creating new articles and improving existing articles, while prioritizing increasing the number of visitors by improving your search ranking.

If your number of visitors is increasing but they are list of israel cell phone numbers still bouncing off the page or not clicking on the link to the page you want to direct them to, consider improving your CTA or offer.

If the article content, CTA, and offer are consistent and match the search needs, a certain percentage of users will navigate to the conversion point.

If you don't improve this, it's likely that the number of conversions will not increase even if you increase the number of visitors, so it's important to continue testing improvements.

If the CVR at the conversion point is low
In this case, improved offers and EFO are effective.

If users read your article, click your CTA, but then abandon your ad, it's possible that the offer wasn't attractive or they had some trouble completing the process.

If you have a certain number of visitors, these improvements are the measures that are likely to have the greatest impact on improving results.

Summary of ways to improve owned media
In this article, we have explained in detail how to improve your owned media.

Improving your owned media is not something that can be done overnight. The important thing is to maintain the ambition to "continue to improve."

Don't be satisfied with temporary results, but always keep the user first in mind as you work on improving your owned media, and you will eventually see great results.