The first paragraph briefly shows the client the

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Headline. Helps to attract attention, reflects the problem that a person can solve, or immediately shows the result. A headline like "Commercial offer" does not carry useful information and increases the risk of sending such a commercial offer to spam. I will help you increase sales and attract customers to your business with the help of effective advertising in Yandex Direct From such a title it is clear what will be discussed further and what the benefit is.


Lead. advantages of cooperation and motivates them to study the offer further. Show your product to potential customers online using contextual advertising. I will set up an advertising campaign and calculate the optimal germany telegram data budget so that you do not waste money. After the campaign is completed, you will see what results you got and whether the investment paid off.


The essence is immediately revealed in the first paragraph, the main advantages of the proposal are named in detail. Offer. This is the main part of the CP. A unique selling proposition (USP) tells about ways to solve the client's problems, shows specific benefits. I select a strategy for each client, focusing on the specifics of the business and target audience.