There are also other types of keywords that are worth knowing about

[kexej28769@nongnue]

Types of keywords
As you’ve just seen, keywords can have different search intents. But

Branded Keywords
Geo-targeted keywords
Negative Keywords
Branded Keywords
Branded keywords are keywords that include the name of a afghanistan email list specific brand.

Examples of branded keywords are:

"Buy Adidas Tracksuit"
"Semrush Pricing"
"Chewy discount code"
Geo-targeted keywords
Geo-targeted keywords include a geographic location , such as "dentist in Rovigo" or "restaurants in Pisa".

These are great targets for local businesses that serve a specific geographic area.


Negative Keywords
Negative keywords are terms that you don't want to use in your Google Ads campaign.

For example, adding the word “free” as a negative keyword tells Google Ads not to show your ads to anyone who uses the word “free” in their query.

If you can choose the keywords you bid on in Google Ads, why is it necessary to specify negative keywords?

Google Ads allows you to specify "broad match" keywords. This means that Google may show your ad for the exact keyword, as well as variations.

For example, you might want to bid on the keyword “best toasters.” If you have broad match set, Google might show your ads when people search for “best toasters under $20” and “best bagel toasters.”

This is where negative keywords come in. These keywords allow Google to show your ad for related queries but not for queries you specifically indicated you do not want to bid on.