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Business-to-business companies offer their products to other organizations, i.e. legal entities. Customers are interested in goods and services because they can bring them profit. Businesses buy to cover the following needs.



Resell with a markup. Buy household appliances at User Control Panel wholesale price, sell them at a higher price in your store, taking into account the prices in force on the market.
Use in production. For example, a company can purchase equipment, spare parts, raw materials, etc. to manufacture its products.
Improve business processes. This could be the services of specialized specialists, such as outsourced accounting or legal advice on current changes in legislation.
Sales techniques
B2B sales largely depend on the work of managers. This model uses certain techniques.