Subscribes to your email list

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email KPIs that are relevant to your business goals. For example, you might see a higher open rate for a certain subject line or a higher conversion rate for a certain call to action (CTA).

Send Status-Based and Action-Based Emails
Birthday wishes can brighten someone’s day and therefore outperform other types of emails. In fact, there are birthday emails that:

481% higher transaction rate
342% higher revenue per email
179% unique click rates
Sending birthday emails is a great way to create personalized experiences for your customers. You can send birthday wishes as a birthday gift along with a limited-time promotion or discount.

Sending emails based on user actions is another effective way to create personalized email experiences. You can send an email when a customer:

Post-purchase email
Cart abandonment email
Feedback email
Automate Wherever Possible
The final step is to automate your email azerbaijan whatsapp number database marketing campaigns. Various email marketing tools allow you to set triggers for action-based emails like welcome emails, post-purchase emails, and cart abandonment emails.

If you think automation will eliminate the human element and reduce engagement, trigger-based emails are 18x more profitable . More importantly, automation makes your life easier. You don’t have to manually email recipients. This way, you can save time and avoid potential human errors like entering the wrong email address or addressing a recipient by the wrong name.

Wrap
Email marketing has been around for years and is here to stay. But unlike the old days when brands would sell by sending the same emails to everyone, email marketing has become more data-driven. Marketers need to segment their consumers by geographic, demographic, and behavioral data to make email communications more personal and effective.