Virtual or augmented reality : uses these technologies

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Perceptive : This type of content aims to create lasting emotional bonds with the brand through documentaries, stories or social campaigns. Educational : This involves letting the public know something new related to your brand or sector. This generates trust and brand positioning. Collaborative : This type of content involves creating collaborations with influencers with the goal of expanding reach and reaching new audiences. Social : consists of taking advantage of direct interaction with the community to generate engagement and loyalty with content for social networks. Branded entertainment : offers an immersive and entertaining experience, integrating the brand into films or television series.



Social cause : focuses on uruguay phone number list supporting a social cause to raise awareness and connect with audiences who are in tune with the brand. User-generated content : encourages the audience to create their own content related to the brand, which encourages participation and community. to create immersive and innovative experiences for the public, generating engagement and brand recall. Branded content and its impact on the purchasing cycle As we have seen, in an increasingly crowded and saturated market, branded content is a technique that offers many advantages. But the actions must be carefully worked out, proposing surprising and innovative content.



A good preliminary analysis involves studying the target audience well , knowing their pain points and the solutions they are looking for. This is the basis for being able to produce content that provides value and, on this, the brand's discourse will be built, with the aim of bringing it closer to its users without selling them anything. The idea is to encourage conversation rather than to advertise products, since interaction is the basis for creating a bond, transmitting emotions and gaining loyal users. This translates into an investment of resources that bring benefits to the company in the short and long term.