Followers and audience growth

[fomayof928@mowline]

Specific products to promote (you should have planned these out in advance so you can provide your influencers with free samples)
Timeline for promotion
The number of posts (and types of posts—on Instagram, they could go with stories, posts or reels)
Overall voice and messaging
You can choose to let your influencer partners have netherlands b2b leads as much or as little freedom with their content as you want; however, make sure their voice still shines through so it sounds authentic. And most importantly, make sure they include a disclaimer that each post is sponsored by your brand to abide by FTC guidelines.

3. Track your results
Like with any other type of campaign, your social media metrics and KPIs matter.

As we mentioned, influencer marketing is often criticized due to its lack of concrete ROI. The reality, though? There’s plenty of data to track on behalf of your influencers. Not to mention KPIs relevant to your business goals. This includes:

Engagement rate (ratio of followers to interactions) to gauge your influencers’ level of reach
Conversions and link clicks (for affiliate campaigns)
Reach to understand how many people see your promotions
Traffic to see how on-site visitors from influencers behave
And that only scratches the surface!

Tracking all of the above requires coordinating with influencers and keeping a close eye on your own data.

That’s the upside of using an influencer marketing platform like Sprout Social. For example, Sprout’s platform makes it a cinch to monitor engagement metrics and keep a better pulse on campaign performance.