What is a commercial proposal?

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A commercial proposal (CP) is a document that an entrepreneur or specialist sends to potential clients to interest them in purchasing or collaborating. It describes the product or service, its advantages, cost, and terms of sale.

The main goal of the commercial proposal is to interest the potential customer. To do this, the document describes in detail the advantages and benefits of the product, and shows the value of the offer. Therefore, the commercial proposal is the final step at the sales stage, which should close all the objections of the potential customer and turn him into a client.

Commercial offers come from any company, regardless of its form of ownership, so you can get one from an LLC, an individual entrepreneur, and even from a self-employed person.

Commercial offers are conventionally divided into two groups: offers for russia telegram data end consumers (B2C) and offers for other companies (B2B).

B2C offers are aimed at individuals. The role of the commercial offer can be played by an advertising mailing with promotional offers for a product or a price list, which is sent at the client's request.
B2B offers, on the contrary, are focused on providing services to companies. In this case, it is necessary to draw up a detailed commercial offer, since companies require information about goods or services, their quality, prices and terms of cooperation.