Designing a Job Search Campaign

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Like any successful marketing or military campaign, you need to plan and organize your job search. The goal is to have a steady, productive level of positive activity that always drives your search forward. First you must understand two points - 1) finding a job is a full time job; 2) if you let the job search consume your entire life, you will burn out quickly.

Here is what I recommend:

Targeting Your Search

You are targeting numerous potential sources of employment and must divide your time united kingdom phone number resource between those sources based on their potential. Only about 20% of jobs are found just through responding to ads; 5% or less are found through recruiters and headhunters; 75% are found through networking in various forms. Thus you should be spending no more than 20% of your time responding to ads, 5 to 7% applying to recruiters and headhunters, and 70% networking in all its various forms.

Positive Habits & Activities

We are all creatures of habit. Just as you had a daily routine (more or less) that you followed at work, you need to set up a daily routine for your job search. Pick a daily start time, say 8 AM. You need to be at your new job of finding a job daily at 8 AM. Schedule your time as suggested above and stick to it. Get into a daily routine that includes calling family, friends and professional contacts to network; researching companies; writing and sending targeted letters to specific companies and/or industries; building your on-line networking resources such as Linkedin; attending networking events and one-on-one meetings; contacting recruiters and headhunters; searching on-line listings and completing applications. Activity is the key. Measure your results (see my “Activity is the Key to Success” blog). This will help you to maintain a sustained level of positive activity.