What is SEO? The Ultimate Guide to Search Engine Optimization

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What is SEO?
Search engine optimization (SEO) refers to the process of improving your site's organic traffic and rankings on search engines like Google, Bing, and others .

This includes creating high-quality content, as well as monitoring the technical list of jamaica consumer email health of your site, getting links from other sites to yours, ensuring your site is present in local search, and more.

How do search engines work?
Search engines like Google use fairly complex processes, called algorithms , to organize and classify content. The algorithms take into account a wide range of ranking factors to decide how to rank a page .

Simply put, search engines collect digital content and organize it into search results pages. The ultimate goal is to make users happy with what they find on search engine results pages (SERPs).

How SEO works
An important part of this process is incorporating keywords into your content. Keywords are words or phrases that people enter into search engines when they search for something .