4. What are they talking about?

[fomayof928@mowline]

People follow brands on social media for different reasons. You must adjust your social media content strategy accordingly.

According to the 2023 Sprout Social Index™, the top reasons why consumers follow brands on social media are:

Stay informed about new products or services (68%)
Receive exclusive offers or promotions (46%)
They find the brand’s content enjoyable and interesting (45%)
Chart comparing the top reasons why consumers follow brands on social media
3. Where do they get this information?
Which social media platforms does your target audience germany b2b leads visit most? The answer to this question will help you understand where to focus your marketing efforts.

For example, if your target audience primarily uses Instagram, there’s no point in launching an X (formally known as Twitter) campaign. Understand what your target audience wants and on which platform define your content strategy.

Use social listening to analyze the social media conversations your audience is engaging in. This step will help you understand their biggest pain points and desires.

What do they like and what don't they like? What challenges do they face and what solutions are they looking for? What do they say about your brand or product?

Sprout Social makes it easy to extract online conversations with its social media listening tool. This tool tracks conversations around your brand and identifies trending topics. These insights can help you uncover your target audience’s interests, preferences, and pain points.