Understanding search intent is essential for SEO.

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Explaining how to think about and research search intent! How advanced SEOs practice it

Understanding search intent and creating content that meets search needs is particularly important in SEO. In this article, we will introduce how advanced SEOs can put it into practice.


Content that satisfies search intent is highly ranked by search engines and is more likely to rank highly in SERPs (search result pages) .

Here are three basic points to consider when thinking about search intent:

Search intent is reflected in search keywords
To understand search intent, you need to analyze search keywords.

Search keywords are the words that searchers guatemala mobile phone numbers database use to express their needs . Therefore, search keywords reflect the thoughts and emotions of searchers.



Since the information and solutions searchers are looking for vary depending on the search keywords, the basis of understanding search intent is to deeply understand the search intent from the search keywords .

As search user profiles change, so do search intents
One thing that is often overlooked when thinking about search intent is understanding the profile of the search user.

The search user profile refers to the search user's attributes such as age, gender, occupation, and hobbies, as well as the situation and emotions they are in when searching. Even with the same search keyword, the information and solutions they are looking for will differ depending on the search user profile.

Therefore, by creating a hypothesis about the search user profile, it is possible to infer more accurate search intent.

Sites that satisfy search intent are ranked higher through SEO
When considering search intent, it is also necessary to analyze the top-ranking sites.

Sites that rank highly are sites that search engines have determined to be responsive to search intent , so the content of these sites can help searchers understand search intent.

Another important aspect of understanding search intent is to understand what information searchers are looking for by looking at the top-ranked sites .