Nothing is as good for your reputation as a nice award or a mention on a leading list. And there are plenty of those these days! Think of the Sustainable 100 , VIVA400 , FD Gazellen , Sprout 30 under 30 , Website of the Year or the Marie Claire Starters Awards . Do find out which awards and lists there are in your sector or region. You have to put your modesty aside for a moment, but then you have something.
If you really find it hard to put yourself in the spotlight, focus on your company. This makes it less personal and therefore less 'arrogant'. Or ask an employee or outsider to sign you up.
Many newspapers and magazines have regular france telegram data columns that return every week or month. The media are always looking for candidates for these columns. So why not take matters into your own hands and proactively pitch yourself for a column? Those who take the initiative will see that this is rewarded. Tip: go to AKO or Bruna and browse through the newspapers and magazines that are relevant to you (read: that are read by your target group).
Of course you can also search online, because online media also have sections. Or check – again – via Blendle.
10. Follow journalists on social media
Once you know which media are relevant to you, the second step is to find out which specific journalists are relevant to those media. In other words: who you 'need' to 'get in' to those media. Of course you want the email addresses of those contacts (and maybe even the phone numbers), but it is also useful to follow them on social media.
Many journalists still use Twitter, but Instagram can also be useful. This way, you are not only the first to know about calls, but you also know what they are doing. You can use this information to make your pitch more personal. This way, you know for sure that the journalist in question really feels seen and a response is almost guaranteed.
11. Make a side jump
Of course you want to talk as much as possible about your company when you give an interview to say AD, but sometimes (read: often) it is better to step away from your own business. Make a detour and talk about your profession or industry in general or even about something that is even further removed from your core business . Think of the special building you work in, or the fact that you do not work from the office but from Bali. Could be a nice approach to get into the media.
Ultimately, it's all about getting that (relevant) publication and having your name and company mentioned in it. With a side project, you simply have a better chance of publication than with a pitch about your core business, because it is less commercial (and therefore more newsworthy).
Come on, get started with these 11 tips and tricks! Let us know if you've appeared in the media.