The club owner tracks the effectiveness of advertising using a substitute number

[likhon450@]

, a free service from Yandex Business. In the Zaleev Fight Team profile in Maps, the number is replaced. When potential clients dial it, the call is redirected to the club's real phone number.

Georgy does not take into account clicks and other indicators - calls are more important to him. When an entrepreneur hears that a call is from Yandex, he understands how the client found out about the club. Sometimes there are up to five calls a day.

Georgy connected advertising from Yandex Business in usa telegram data March 2022. By November 2022, the club owner received the following results for the indicators that are important to him:

1 722 go to the club profile in Maps 751 target action - call to "Zaleev Fight Team" or transition to WhatsApp
Georgy says that Yandex Business is the only tool he uses to promote himself and that brings him 70% of clients. Students say that they watched training sessions near their home on Yandex Maps.

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